Contemporary Strategic Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Contemporary Strategic Marketing by Paul Garneau, Ross Brennan, Paul Baines, Macmillan Education UK
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Author: Paul Garneau, Ross Brennan, Paul Baines ISBN: 9780230374041
Publisher: Macmillan Education UK Publication: October 12, 2007
Imprint: Red Globe Press Language: English
Author: Paul Garneau, Ross Brennan, Paul Baines
ISBN: 9780230374041
Publisher: Macmillan Education UK
Publication: October 12, 2007
Imprint: Red Globe Press
Language: English

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

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