Content to Commerce

Engaging Consumers Across Paid, Owned and Earned Channels

Business & Finance
Cover of the book Content to Commerce by Avi Savar, Wiley
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Author: Avi Savar ISBN: 9781118526170
Publisher: Wiley Publication: May 6, 2013
Imprint: Wiley Language: English
Author: Avi Savar
ISBN: 9781118526170
Publisher: Wiley
Publication: May 6, 2013
Imprint: Wiley
Language: English

Master the publishing and entertainment world's tools and techniques for content marketing success

Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

  • Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements
  • Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value
  • Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category

Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master the publishing and entertainment world's tools and techniques for content marketing success

Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.

Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

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