Conversations with Marketing Masters

Business & Finance, Marketing & Sales
Cover of the book Conversations with Marketing Masters by Laura Mazur, Louella Miles, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Laura Mazur, Louella Miles ISBN: 9780470687505
Publisher: Wiley Publication: August 11, 2009
Imprint: Wiley Language: English
Author: Laura Mazur, Louella Miles
ISBN: 9780470687505
Publisher: Wiley
Publication: August 11, 2009
Imprint: Wiley
Language: English

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

More books from Wiley

Cover of the book Real Estate Riches by Laura Mazur, Louella Miles
Cover of the book The Strategic Application of Information Technology in Health Care Organizations by Laura Mazur, Louella Miles
Cover of the book Fraud Risk in Governmental and Not-for-Profit Organizations by Laura Mazur, Louella Miles
Cover of the book How College Affects Students by Laura Mazur, Louella Miles
Cover of the book Project Management JumpStart by Laura Mazur, Louella Miles
Cover of the book Professional Microsoft SQL Server 2008 Programming by Laura Mazur, Louella Miles
Cover of the book CompTIA Project+ Practice Tests by Laura Mazur, Louella Miles
Cover of the book Hire With Your Head by Laura Mazur, Louella Miles
Cover of the book Applications of Ion Chromatography for Pharmaceutical and Biological Products by Laura Mazur, Louella Miles
Cover of the book Legal Aspects of Occupational Therapy by Laura Mazur, Louella Miles
Cover of the book App Empire by Laura Mazur, Louella Miles
Cover of the book Practical Guide to the NEC3 Engineering and Construction Contract by Laura Mazur, Louella Miles
Cover of the book Greener Fischer-Tropsch Processes by Laura Mazur, Louella Miles
Cover of the book SAP NetWeaver For Dummies by Laura Mazur, Louella Miles
Cover of the book Concise Guide to Value Investing by Laura Mazur, Louella Miles
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy