Conversations with Marketing Masters

Business & Finance, Marketing & Sales
Cover of the book Conversations with Marketing Masters by Laura Mazur, Louella Miles, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Laura Mazur, Louella Miles ISBN: 9780470687505
Publisher: Wiley Publication: August 11, 2009
Imprint: Wiley Language: English
Author: Laura Mazur, Louella Miles
ISBN: 9780470687505
Publisher: Wiley
Publication: August 11, 2009
Imprint: Wiley
Language: English

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

More books from Wiley

Cover of the book It's Who You Know by Laura Mazur, Louella Miles
Cover of the book Exploring Postcolonial Biblical Criticism by Laura Mazur, Louella Miles
Cover of the book The Strategy Pathfinder by Laura Mazur, Louella Miles
Cover of the book The Human Brand by Laura Mazur, Louella Miles
Cover of the book The New Conservatism by Laura Mazur, Louella Miles
Cover of the book Graphic Standards Field Guide to Hardscape by Laura Mazur, Louella Miles
Cover of the book Valuation and Dealmaking of Technology-Based Intellectual Property by Laura Mazur, Louella Miles
Cover of the book The Employee Experience Advantage by Laura Mazur, Louella Miles
Cover of the book Global Civil Society by Laura Mazur, Louella Miles
Cover of the book Notes on Feline Internal Medicine by Laura Mazur, Louella Miles
Cover of the book Numerical Analysis of Partial Differential Equations by Laura Mazur, Louella Miles
Cover of the book Dermatologic Surgery by Laura Mazur, Louella Miles
Cover of the book Total Survey Error in Practice by Laura Mazur, Louella Miles
Cover of the book The Picts by Laura Mazur, Louella Miles
Cover of the book Critical Metals Handbook by Laura Mazur, Louella Miles
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy