Conversion Tracking using Google AdWords & Google Analytics: Every Detail You Must Know
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Rushe Brady | ISBN: | 9780998558004 |
| Publisher: | InternetAdvertisingPros | Publication: | February 20, 2017 |
| Imprint: | Language: | English |
| Author: | Rushe Brady |
| ISBN: | 9780998558004 |
| Publisher: | InternetAdvertisingPros |
| Publication: | February 20, 2017 |
| Imprint: | |
| Language: | English |
This Book Is For You If...
- You are an AdWords Professional
- You are studying & training to become an AdWords Professional
- You are an Independent AdWords Consultant/Freelancer with your own clients
- You own an advertising agency that manages AdWords accounts for clients
- You work for an advertising agency where you manage and run AdWords campaigns
- You are an entrepreneur who wants to start your own advertising agency
- You work in the advertising & marketing department of a large company where you manage and run their AdWords campaigns
What You Will Learn From This Book:
- A comprehensive step-by-step guide for setting up Conversion Tracking for your clients' websites or apps
- Learn how & why you should stop counting clicks, and instead count conversions to maximize profits
- Master the 4 AdWords sources for Conversion Tracking: Website, App, Phone Calls, Import (offline conversions)
- Crush your competition by using the superior insights found from importing Google Analytics Goals for conversion tracking
- Learn how to increase your Return On Ad Spend by focusing your efforts on Cost-Per-Acquisition, NOT Cost-Per-Click
This Book Is For You If...
- You are an AdWords Professional
- You are studying & training to become an AdWords Professional
- You are an Independent AdWords Consultant/Freelancer with your own clients
- You own an advertising agency that manages AdWords accounts for clients
- You work for an advertising agency where you manage and run AdWords campaigns
- You are an entrepreneur who wants to start your own advertising agency
- You work in the advertising & marketing department of a large company where you manage and run their AdWords campaigns
What You Will Learn From This Book:
- A comprehensive step-by-step guide for setting up Conversion Tracking for your clients' websites or apps
- Learn how & why you should stop counting clicks, and instead count conversions to maximize profits
- Master the 4 AdWords sources for Conversion Tracking: Website, App, Phone Calls, Import (offline conversions)
- Crush your competition by using the superior insights found from importing Google Analytics Goals for conversion tracking
- Learn how to increase your Return On Ad Spend by focusing your efforts on Cost-Per-Acquisition, NOT Cost-Per-Click
