Cool Capitalism

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Cool Capitalism by Jim McGuigan, Pluto Press
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Author: Jim McGuigan ISBN: 9781783718269
Publisher: Pluto Press Publication: October 9, 2009
Imprint: Pluto Press Language: English
Author: Jim McGuigan
ISBN: 9781783718269
Publisher: Pluto Press
Publication: October 9, 2009
Imprint: Pluto Press
Language: English
Thomas Frank coined the term ‘the conquest of cool’. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.

Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society.

McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.

Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Thomas Frank coined the term ‘the conquest of cool’. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.

Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society.

McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.

Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.

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