Copywriting Made Simple

How to write powerful and persuasive copy that sells

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Copywriting Made Simple by Tom Albrighton, Troubador Publishing Ltd
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Albrighton ISBN: 9781789011203
Publisher: Troubador Publishing Ltd Publication: May 21, 2018
Imprint: Matador Language: English
Author: Tom Albrighton
ISBN: 9781789011203
Publisher: Troubador Publishing Ltd
Publication: May 21, 2018
Imprint: Matador
Language: English

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

**You’ll learn how to... **

**• Write clearly, simply and engagingly **

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

**You’ll learn how to... **

**• Write clearly, simply and engagingly **

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

More books from Troubador Publishing Ltd

Cover of the book The Lying Game by Tom Albrighton
Cover of the book Eggshell in Scrambled Eggs by Tom Albrighton
Cover of the book Curried Chess by Tom Albrighton
Cover of the book Déjà Vu by Tom Albrighton
Cover of the book The Work and Life of David Grove by Tom Albrighton
Cover of the book The Men Who Were Honest to Jesus and What They Did by Tom Albrighton
Cover of the book Innovation Unplugged by Tom Albrighton
Cover of the book Stupid Poems 13 by Tom Albrighton
Cover of the book You've Got it in You by Tom Albrighton
Cover of the book Designs of a Gentleman by Tom Albrighton
Cover of the book Bees Make Honey and Butterflies Make Jam by Tom Albrighton
Cover of the book The Wireless in the Corner by Tom Albrighton
Cover of the book Fire in the Blood by Tom Albrighton
Cover of the book Lifestyle Change With April by Tom Albrighton
Cover of the book Calm Waters & No Horizon by Tom Albrighton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy