Corporate Innovation (RLE Marketing)

Marketing and Strategy

Business & Finance, Marketing & Sales
Cover of the book Corporate Innovation (RLE Marketing) by Gordon Foxall, Taylor and Francis
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Author: Gordon Foxall ISBN: 9781317647232
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Gordon Foxall
ISBN: 9781317647232
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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