Corporate Innovation (RLE Marketing)

Marketing and Strategy

Business & Finance, Marketing & Sales
Cover of the book Corporate Innovation (RLE Marketing) by Gordon Foxall, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gordon Foxall ISBN: 9781317647232
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Gordon Foxall
ISBN: 9781317647232
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

More books from Taylor and Francis

Cover of the book Learning and Calamities by Gordon Foxall
Cover of the book The Psychology and Politics of the Collective by Gordon Foxall
Cover of the book Documenting Taiwan on Film by Gordon Foxall
Cover of the book The Political Economy and Media Coverage of the European Economic Crisis by Gordon Foxall
Cover of the book Culture and Enterprise by Gordon Foxall
Cover of the book Rhetorical Public Speaking by Gordon Foxall
Cover of the book Toward a General Theory of Action by Gordon Foxall
Cover of the book Neurobehavioral Toxicology: Neurological and Neuropsychological Perspectives, Volume I by Gordon Foxall
Cover of the book Muslim Reformist Political Thought by Gordon Foxall
Cover of the book The Classification of the Bantu Languages bound with Bantu Word Division by Gordon Foxall
Cover of the book Whose Tradition? by Gordon Foxall
Cover of the book The Obama Administration's Nuclear Weapon Strategy by Gordon Foxall
Cover of the book Gladstone by Gordon Foxall
Cover of the book Marxism, Postcolonial Theory, and the Future of Critique by Gordon Foxall
Cover of the book Why Does Policy Change? by Gordon Foxall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy