Corporate Innovation (RLE Marketing)

Marketing and Strategy

Business & Finance, Marketing & Sales
Cover of the book Corporate Innovation (RLE Marketing) by Gordon Foxall, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gordon Foxall ISBN: 9781317647232
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Gordon Foxall
ISBN: 9781317647232
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

More books from Taylor and Francis

Cover of the book Preventing Genocide by Gordon Foxall
Cover of the book Coping Better With Chronic Fatigue Syndrome/Myalgic Encephalomyelitis by Gordon Foxall
Cover of the book Regionalism and the State by Gordon Foxall
Cover of the book Orthographies and Reading by Gordon Foxall
Cover of the book The School Governors' Handbook by Gordon Foxall
Cover of the book EU Policies in Times of Crisis by Gordon Foxall
Cover of the book The Research Process in Sport, Exercise and Health by Gordon Foxall
Cover of the book Cyborg Babies by Gordon Foxall
Cover of the book The Bondage and Travels of Johann Schiltberger, a Native of Bavaria, in Europe, Asia, and Africa, 1396-1427 by Gordon Foxall
Cover of the book Redefining European Security by Gordon Foxall
Cover of the book Teaching Reading by Gordon Foxall
Cover of the book Counseling Children and Adolescents by Gordon Foxall
Cover of the book Fetal Development by Gordon Foxall
Cover of the book Gender Justice and Legal Pluralities by Gordon Foxall
Cover of the book The Origins of the African-American Civil Rights Movement by Gordon Foxall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy