Corporate Level Strategy

Theory and Applications

Business & Finance, Economics, Development & Growth, Management & Leadership, Planning & Forecasting
Cover of the book Corporate Level Strategy by Olivier Furrer, Taylor and Francis
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Author: Olivier Furrer ISBN: 9781317928096
Publisher: Taylor and Francis Publication: April 13, 2016
Imprint: Routledge Language: English
Author: Olivier Furrer
ISBN: 9781317928096
Publisher: Taylor and Francis
Publication: April 13, 2016
Imprint: Routledge
Language: English

The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage.

New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world.

A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage.

New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world.

A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

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