Corporate Public Relations

A New Historical Perspective

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Corporate Public Relations by Marvin N. Olasky, Taylor and Francis
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Author: Marvin N. Olasky ISBN: 9781136696572
Publisher: Taylor and Francis Publication: October 16, 2013
Imprint: Routledge Language: English
Author: Marvin N. Olasky
ISBN: 9781136696572
Publisher: Taylor and Francis
Publication: October 16, 2013
Imprint: Routledge
Language: English

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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