Corporate Public Relations

A New Historical Perspective

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Corporate Public Relations by Marvin N. Olasky, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marvin N. Olasky ISBN: 9781136696572
Publisher: Taylor and Francis Publication: October 16, 2013
Imprint: Routledge Language: English
Author: Marvin N. Olasky
ISBN: 9781136696572
Publisher: Taylor and Francis
Publication: October 16, 2013
Imprint: Routledge
Language: English

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

More books from Taylor and Francis

Cover of the book Present Day Political Organization of China by Marvin N. Olasky
Cover of the book Enlivening Secondary History: 50 Classroom Activities for Teachers and Pupils by Marvin N. Olasky
Cover of the book Taming Time, Timing Death by Marvin N. Olasky
Cover of the book The Routledge Companion to English Language Studies by Marvin N. Olasky
Cover of the book Habitat, Economy and Society by Marvin N. Olasky
Cover of the book The Decline of Industrial Britain by Marvin N. Olasky
Cover of the book The Decroux Sourcebook by Marvin N. Olasky
Cover of the book The Church in the Age of Constantine by Marvin N. Olasky
Cover of the book Human Development by Marvin N. Olasky
Cover of the book Alker and IR by Marvin N. Olasky
Cover of the book The Pontificate of Clement VII by Marvin N. Olasky
Cover of the book Researching Virtual Worlds by Marvin N. Olasky
Cover of the book Grandparents in Cultural Context by Marvin N. Olasky
Cover of the book Millennial Keynes by Marvin N. Olasky
Cover of the book Mediterranean Identities in the Premodern Era by Marvin N. Olasky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy