Cost Benefit Analysis in Environmental Friendly Marketing
Nonfiction, Science & Nature, Nature, Environment, Environmental Conservation & Protection
| Author: | Loukas Bellonias | ISBN: | 9783640228096 |
| Publisher: | GRIN Publishing | Publication: | December 12, 2008 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Loukas Bellonias |
| ISBN: | 9783640228096 |
| Publisher: | GRIN Publishing |
| Publication: | December 12, 2008 |
| Imprint: | GRIN Publishing |
| Language: | English |
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of 'passive' houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]
