Creating a Sustainable Brand

A Guide to Growing the Sustainability Top Line

Business & Finance, Business Reference, Business Ethics, Business Communication
Cover of the book Creating a Sustainable Brand by Henk Campher, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Henk Campher ISBN: 9781351274708
Publisher: Taylor and Francis Publication: September 8, 2017
Imprint: Routledge Language: English
Author: Henk Campher
ISBN: 9781351274708
Publisher: Taylor and Francis
Publication: September 8, 2017
Imprint: Routledge
Language: English

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign. 

More books from Taylor and Francis

Cover of the book The Ethics of Pregnancy, Abortion and Childbirth by Henk Campher
Cover of the book Improving Adolescent Literacy by Henk Campher
Cover of the book Expertisation and Democracy in Europe by Henk Campher
Cover of the book Social Work Leadership in Healthcare by Henk Campher
Cover of the book Transnational Democracy by Henk Campher
Cover of the book Reconstructing Womanhood, Reconstructing Feminism by Henk Campher
Cover of the book Britain and China 1945-1950 by Henk Campher
Cover of the book Guarding Against Crime by Henk Campher
Cover of the book Working with High-Risk Youth by Henk Campher
Cover of the book PaintShop Pro X4 for Photographers by Henk Campher
Cover of the book On Loyalty by Henk Campher
Cover of the book Historiography of Imperial Russia: The Profession and Writing of History in a Multinational State by Henk Campher
Cover of the book Family Mediation Casebook by Henk Campher
Cover of the book Making Trouble by Henk Campher
Cover of the book The Facilitator's Toolkit by Henk Campher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy