Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | Cindy Barnes, Helen Blake, David Pinder | ISBN: | 9780749458591 |
| Publisher: | Kogan Page | Publication: | October 3, 2009 |
| Imprint: | Kogan Page | Language: | English |
| Author: | Cindy Barnes, Helen Blake, David Pinder |
| ISBN: | 9780749458591 |
| Publisher: | Kogan Page |
| Publication: | October 3, 2009 |
| Imprint: | Kogan Page |
| Language: | English |
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
