Creativity and Data Marketing

A Practical Guide to Data Innovation

Business & Finance, Marketing & Sales, Research, Management & Leadership, Management Science
Cover of the book Creativity and Data Marketing by Becky Wang, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Becky Wang ISBN: 9780749477257
Publisher: Kogan Page Publication: January 3, 2017
Imprint: Kogan Page Language: English
Author: Becky Wang
ISBN: 9780749477257
Publisher: Kogan Page
Publication: January 3, 2017
Imprint: Kogan Page
Language: English

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage.

Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage.

Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

More books from Kogan Page

Cover of the book Retail Disruptors by Becky Wang
Cover of the book Family Wars by Becky Wang
Cover of the book Understanding Markets and Strategy by Becky Wang
Cover of the book Complaint Management Excellence by Becky Wang
Cover of the book The Logistics and Supply Chain Toolkit by Becky Wang
Cover of the book Make Your Brain Work by Becky Wang
Cover of the book Strategic Internal Communication by Becky Wang
Cover of the book The 30 Day MBA in Marketing by Becky Wang
Cover of the book Tales for Coaching by Becky Wang
Cover of the book Building Brand Experiences by Becky Wang
Cover of the book The Employer's Handbook 2017-2018 by Becky Wang
Cover of the book The Daily Telegraph Tax Guide 2018 by Becky Wang
Cover of the book Business Operations Models by Becky Wang
Cover of the book Emotionomics: Leveraging Emotions for Business Success by Becky Wang
Cover of the book Malcolm McDonald on Key Account Management by Becky Wang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy