Crisis Management of BMW Motorrad Australia

Business & Finance, Marketing & Sales
Cover of the book Crisis Management of BMW Motorrad Australia by Anonymous, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783640639496
Publisher: GRIN Publishing Publication: June 8, 2010
Imprint: GRIN Publishing Language: English
Author: Anonymous
ISBN: 9783640639496
Publisher: GRIN Publishing
Publication: June 8, 2010
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Griffith University (Business School), language: English, abstract: 1.Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a 'major catastrophe' and argues that these catastrophes are either a result of 'natural disaster' or 'caused by human error, negligence, or ... malicious intent'. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a 'major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name' (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Griffith University (Business School), language: English, abstract: 1.Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a 'major catastrophe' and argues that these catastrophes are either a result of 'natural disaster' or 'caused by human error, negligence, or ... malicious intent'. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a 'major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name' (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).

More books from GRIN Publishing

Cover of the book Sir Ernest Shackleton - A charismatic leader in times of changes by Anonymous
Cover of the book Market analysis by Anonymous
Cover of the book Analysis of Strategic move by Chipotle by Anonymous
Cover of the book Brasília - an analogy of modernism by Anonymous
Cover of the book The use of inanimate subjects with the get-passive: A WebCorp study by Anonymous
Cover of the book American Indian English: Background and Development by Anonymous
Cover of the book Personal buying behavior and marketing decisions by Anonymous
Cover of the book Process Analysis Technique by Anonymous
Cover of the book The English Language in Canada by Anonymous
Cover of the book The Measurement of Social Skills in Depression by Anonymous
Cover of the book Analysis of minimum size requirements of organizations for the implementation of enterprise resource planning systems by Anonymous
Cover of the book Marketing Options of the National Blood Service by Anonymous
Cover of the book The Paradox of Being Female - Is there a Feeling of Belonging Together? by Anonymous
Cover of the book The EU and the World Market for Sugar - Finally Sweets for the Developing Countries? by Anonymous
Cover of the book How does the general orientation offered by Maslow's theory of self-actualization fit into the HRM culture? by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy