Crisis, Resilience and Survival

Lessons from the Global Auto Industry

Business & Finance, Management & Leadership, Planning & Forecasting, Nonfiction, Reference & Language, Transportation
Cover of the book Crisis, Resilience and Survival by Matthias Holweg, Nick Oliver, Cambridge University Press
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Author: Matthias Holweg, Nick Oliver ISBN: 9781316481967
Publisher: Cambridge University Press Publication: December 1, 2015
Imprint: Cambridge University Press Language: English
Author: Matthias Holweg, Nick Oliver
ISBN: 9781316481967
Publisher: Cambridge University Press
Publication: December 1, 2015
Imprint: Cambridge University Press
Language: English

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

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