Crm in Action

Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

Business & Finance, Marketing & Sales
Cover of the book Crm in Action by Dr. Ken K. Wong, iUniverse
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Author: Dr. Ken K. Wong ISBN: 9781450279895
Publisher: iUniverse Publication: January 27, 2011
Imprint: iUniverse Language: English
Author: Dr. Ken K. Wong
ISBN: 9781450279895
Publisher: iUniverse
Publication: January 27, 2011
Imprint: iUniverse
Language: English

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies.

Advance Praise for CRM in Action

This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.
Ekaterina Leonova, Sweden

Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.
Hoo Chee Wai, Singapore

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