CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book CRM Systems in Industrial Companies by A. Perna, E. Baraldi, Palgrave Macmillan UK
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Author: A. Perna, E. Baraldi ISBN: 9781137335661
Publisher: Palgrave Macmillan UK Publication: March 30, 2014
Imprint: Palgrave Macmillan Language: English
Author: A. Perna, E. Baraldi
ISBN: 9781137335661
Publisher: Palgrave Macmillan UK
Publication: March 30, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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