CRM Systems in Industrial Companies

Intra- and Inter-Organizational Effects

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book CRM Systems in Industrial Companies by A. Perna, E. Baraldi, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: A. Perna, E. Baraldi ISBN: 9781137335661
Publisher: Palgrave Macmillan UK Publication: March 30, 2014
Imprint: Palgrave Macmillan Language: English
Author: A. Perna, E. Baraldi
ISBN: 9781137335661
Publisher: Palgrave Macmillan UK
Publication: March 30, 2014
Imprint: Palgrave Macmillan
Language: English

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

More books from Palgrave Macmillan UK

Cover of the book Educational Upward Mobility by A. Perna, E. Baraldi
Cover of the book Behind the Wireless by A. Perna, E. Baraldi
Cover of the book Fertility Rates and Population Decline by A. Perna, E. Baraldi
Cover of the book International Perspectives on Financing Higher Education by A. Perna, E. Baraldi
Cover of the book Intermedial Shakespeares on European Stages by A. Perna, E. Baraldi
Cover of the book A History of the International Movement of Journalists by A. Perna, E. Baraldi
Cover of the book Africans Investing in Africa by A. Perna, E. Baraldi
Cover of the book The Rule of Law by A. Perna, E. Baraldi
Cover of the book Health Inequality and Development by A. Perna, E. Baraldi
Cover of the book The British Newspaper Industry by A. Perna, E. Baraldi
Cover of the book Preventing Crime by A. Perna, E. Baraldi
Cover of the book The Literary North by A. Perna, E. Baraldi
Cover of the book Euro Crash by A. Perna, E. Baraldi
Cover of the book International Perspectives on English Language Teacher Education by A. Perna, E. Baraldi
Cover of the book Crime Statistics in the News by A. Perna, E. Baraldi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy