Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Nonfiction, Reference & Language, Education & Teaching, Teaching, Computers & Technology
Cover of the book Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences by Drew Davidson et al., Lulu
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Author: Drew Davidson et al. ISBN: 9780557285655
Publisher: Lulu Publication: July 1, 2010
Imprint: ETC Press Language: English
Author: Drew Davidson et al.
ISBN: 9780557285655
Publisher: Lulu
Publication: July 1, 2010
Imprint: ETC Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This text is an introduction to the future of mass media and mass communications cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts and provides a solid overview of cross-media communications one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
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This text is an introduction to the future of mass media and mass communications cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts and provides a solid overview of cross-media communications one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

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