Crossing the Chasm

Marketing and Selling Technology Project

Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Marketing & Sales, Management & Leadership, Management
Cover of the book Crossing the Chasm by Geoffrey A. Moore, HarperCollins e-books
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Author: Geoffrey A. Moore ISBN: 9780061795862
Publisher: HarperCollins e-books Publication: March 17, 2009
Imprint: HarperCollins e-books Language: English
Author: Geoffrey A. Moore
ISBN: 9780061795862
Publisher: HarperCollins e-books
Publication: March 17, 2009
Imprint: HarperCollins e-books
Language: English

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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