Crowd Surfing

Surviving and Thriving in the Age of Consumer Empowerment

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Crowd Surfing by Martin Thomas, David Brain, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Thomas, David Brain ISBN: 9781408106914
Publisher: Bloomsbury Publishing Publication: January 1, 2009
Imprint: A&C Black Business Information and Development Language: English
Author: Martin Thomas, David Brain
ISBN: 9781408106914
Publisher: Bloomsbury Publishing
Publication: January 1, 2009
Imprint: A&C Black Business Information and Development
Language: English

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it.

Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

More books from Bloomsbury Publishing

Cover of the book Much Ado About Nothing: A Critical Reader by Martin Thomas, David Brain
Cover of the book Space, Time and Resurrection by Martin Thomas, David Brain
Cover of the book Tarawa 1943 by Martin Thomas, David Brain
Cover of the book Pilates for Pregnancy by Martin Thomas, David Brain
Cover of the book British Artillery 1914–19 by Martin Thomas, David Brain
Cover of the book There's a Lion in My Cornflakes by Martin Thomas, David Brain
Cover of the book The Politics of the Revised Version by Martin Thomas, David Brain
Cover of the book Bollywood in Britain by Martin Thomas, David Brain
Cover of the book Tales from Concrete Jungles by Martin Thomas, David Brain
Cover of the book Queen of Shadows by Martin Thomas, David Brain
Cover of the book Kelsen Revisited by Martin Thomas, David Brain
Cover of the book Tora! Tora! Tora! by Martin Thomas, David Brain
Cover of the book The Playboy of the Western World by Martin Thomas, David Brain
Cover of the book Pig Kahuna: Who's That Pig? by Martin Thomas, David Brain
Cover of the book Creative Writing Innovations by Martin Thomas, David Brain
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy