Cultural Change from a Business Anthropology Perspective

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Cultural Change from a Business Anthropology Perspective by Jo Aiken, Russell W. Belk, Arundhati Bhattacharyya, Elizabeth K. Briody, Henry D. Delcore, Dominique Desjeux, Emilie Hitch, Ma Jingjing, Maryann McCabe, Christine Miller, U. Ejiro O. Onomake, Kevin M. Newton, Angela Ramer, Marijke Rijsberman, Patricia Wall, Jennifer Watts-Englert, Margaret H. Szymanski, Shane Pahl, Lexington Books
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Author: Jo Aiken, Russell W. Belk, Arundhati Bhattacharyya, Elizabeth K. Briody, Henry D. Delcore, Dominique Desjeux, Emilie Hitch, Ma Jingjing, Maryann McCabe, Christine Miller, U. Ejiro O. Onomake, Kevin M. Newton, Angela Ramer, Marijke Rijsberman, Patricia Wall, Jennifer Watts-Englert, Margaret H. Szymanski, Shane Pahl ISBN: 9781498544528
Publisher: Lexington Books Publication: November 9, 2017
Imprint: Lexington Books Language: English
Author: Jo Aiken, Russell W. Belk, Arundhati Bhattacharyya, Elizabeth K. Briody, Henry D. Delcore, Dominique Desjeux, Emilie Hitch, Ma Jingjing, Maryann McCabe, Christine Miller, U. Ejiro O. Onomake, Kevin M. Newton, Angela Ramer, Marijke Rijsberman, Patricia Wall, Jennifer Watts-Englert, Margaret H. Szymanski, Shane Pahl
ISBN: 9781498544528
Publisher: Lexington Books
Publication: November 9, 2017
Imprint: Lexington Books
Language: English

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.

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