Cultural Perspectives on Millennials
Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Anthropology
| Author: | Arthur Asa Berger | ISBN: | 9783319696850 |
| Publisher: | Springer International Publishing | Publication: | November 7, 2017 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Arthur Asa Berger |
| ISBN: | 9783319696850 |
| Publisher: | Springer International Publishing |
| Publication: | November 7, 2017 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.
