Customer Experience
Future Trends and Insights
Business & Finance, Management & Leadership, Management, Nonfiction, Social & Cultural Studies, Social Science
| Author: | C. Shaw, Q. Dibeehi, S. Walden | ISBN: | 9780230291775 |
| Publisher: | Palgrave Macmillan UK | Publication: | September 9, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | C. Shaw, Q. Dibeehi, S. Walden |
| ISBN: | 9780230291775 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | September 9, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
