Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships
Nonfiction, Computers, Database Management, Advanced Computing, Information Technology
| Author: | Dr. Arvind Sathi | ISBN: | 9781583476093 |
| Publisher: | Mc Press | Publication: | December 1, 2011 |
| Imprint: | Mc Press | Language: | English |
| Author: | Dr. Arvind Sathi |
| ISBN: | 9781583476093 |
| Publisher: | Mc Press |
| Publication: | December 1, 2011 |
| Imprint: | Mc Press |
| Language: | English |
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and action-packed capabilities of CEA. Exploring the Internet's impact on consumer power, this book reflects on the sophistication of busines markets in multi-supplier management, electronic gateways, and customer and product data across the supply food chain.
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and action-packed capabilities of CEA. Exploring the Internet's impact on consumer power, this book reflects on the sophistication of busines markets in multi-supplier management, electronic gateways, and customer and product data across the supply food chain.
