| Author: | Anthony Ekanem | ISBN: | 9781329548275 |
| Publisher: | Lulu.com | Publication: | September 11, 2015 |
| Imprint: | Lulu.com | Language: | English |
| Author: | Anthony Ekanem |
| ISBN: | 9781329548275 |
| Publisher: | Lulu.com |
| Publication: | September 11, 2015 |
| Imprint: | Lulu.com |
| Language: | English |
Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channeled towards other better and more beneficial areas.
Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channeled towards other better and more beneficial areas.
