Customer Loyalty Program: Tourist Destination and Bonus Card System

Tourist Destination and Bonus Card System

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Customer Loyalty Program: Tourist Destination and Bonus Card System by Timo Kühnle, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timo Kühnle ISBN: 9783638323857
Publisher: GRIN Publishing Publication: November 10, 2004
Imprint: GRIN Publishing Language: English
Author: Timo Kühnle
ISBN: 9783638323857
Publisher: GRIN Publishing
Publication: November 10, 2004
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such a system be combined with the visitor's tax tourists have to pay in many resorts and help to improve its image and acceptance? * How can such a system be implemented? This thesis is one of the first essays about the combination bonus card and destination. Yet there is no specific literature existing about this subject and therefore also descriptions of other areas will be used and adapted. One of the basic objectives of this essay is, to give arguments for a tourist destination to convince possible partner companies to enter such a program and not to be afraid of the investment, and to deliver a guide for the implementation of a destination bonus card system.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2004 in the subject Tourism, grade: 1,0 (A), Stralsund University of Applied Sciences, 56 entries in the bibliography, language: English, abstract: The questions this thesis is trying to answer are * Can a bonus card system help to make the tourists loyal to a destination and turn one-time visitors into frequent repeaters? * What is the difference to the already existing tourist cards offered by many destinations already? * Can such a system be combined with the visitor's tax tourists have to pay in many resorts and help to improve its image and acceptance? * How can such a system be implemented? This thesis is one of the first essays about the combination bonus card and destination. Yet there is no specific literature existing about this subject and therefore also descriptions of other areas will be used and adapted. One of the basic objectives of this essay is, to give arguments for a tourist destination to convince possible partner companies to enter such a program and not to be afraid of the investment, and to deliver a guide for the implementation of a destination bonus card system.

More books from GRIN Publishing

Cover of the book Institutions and Economic Development by Timo Kühnle
Cover of the book Homöostase und Persönlichkeit by Timo Kühnle
Cover of the book The magic of Disneyland by Timo Kühnle
Cover of the book How to make a deal in China - A guide for German negotiators by Timo Kühnle
Cover of the book The Arise of the National Idea and National Extremism in Post-Communist Central and Eastern Europe by Timo Kühnle
Cover of the book The Portrayal of William Rufus in the 'Vita Anselmi' and Huntingdon's 'Historia Anglorum' by Timo Kühnle
Cover of the book Music and Social Activism: A Literature Review by Timo Kühnle
Cover of the book German immigrants in the Chicago area by Timo Kühnle
Cover of the book About Plato's ideas regarding political organisation by Timo Kühnle
Cover of the book Female Cunningness and Male Deception in Jane Austen's 'Northanger Abbey' and 'Sense and Sensibility' and in Henry Fielding's 'Tom Jones' by Timo Kühnle
Cover of the book Special features of tourism marketing by Timo Kühnle
Cover of the book The creation of the European Monetary Union (EMU) by Timo Kühnle
Cover of the book Race, Racism and Violence in Ann Petry's 'The Witness' by Timo Kühnle
Cover of the book Moral Stage - A literature overview by Timo Kühnle
Cover of the book Induced errors - sources and pedagogical deductions by Timo Kühnle
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy