Customer Loyalty Programmes and Clubs

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Customer Loyalty Programmes and Clubs by Stephan A. Butscher, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephan A. Butscher ISBN: 9781317155461
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author: Stephan A. Butscher
ISBN: 9781317155461
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

More books from Taylor and Francis

Cover of the book Performance Analysis of Sport IX by Stephan A. Butscher
Cover of the book Engaging Native American Publics by Stephan A. Butscher
Cover of the book Managing Sustainable Tourism by Stephan A. Butscher
Cover of the book Gadamer and Wittgenstein on the Unity of Language by Stephan A. Butscher
Cover of the book The Jewish World in the Time of Jesus by Stephan A. Butscher
Cover of the book The Voyage of Captain Bellingshausen to the Antarctic Seas, 1819-1821 by Stephan A. Butscher
Cover of the book Modernism/Postmodernism by Stephan A. Butscher
Cover of the book Japan and Multilateral Diplomacy by Stephan A. Butscher
Cover of the book How to Make Great Music Mashups by Stephan A. Butscher
Cover of the book Design Realities by Stephan A. Butscher
Cover of the book Turkish-Russian Relations by Stephan A. Butscher
Cover of the book Taha Husain's Education by Stephan A. Butscher
Cover of the book The Selection of Ministers in Europe by Stephan A. Butscher
Cover of the book Daily Spatial Mobilities by Stephan A. Butscher
Cover of the book Emerging Issues and Methods in Personality Assessment by Stephan A. Butscher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy