Customer Relationship Management

A Global Perspective

Business & Finance, Management & Leadership, Management
Cover of the book Customer Relationship Management by Gerhard Raab, Riad A. Ajami, G. Jason Goddard, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerhard Raab, Riad A. Ajami, G. Jason Goddard ISBN: 9781317155430
Publisher: Taylor and Francis Publication: May 13, 2016
Imprint: Routledge Language: English
Author: Gerhard Raab, Riad A. Ajami, G. Jason Goddard
ISBN: 9781317155430
Publisher: Taylor and Francis
Publication: May 13, 2016
Imprint: Routledge
Language: English

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

More books from Taylor and Francis

Cover of the book A Philosophy of Computer Art by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book An Archaeology of Identity by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Alternative Agricultural and Food Policies and the 1985 Farm Bill by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Changing Working Life and the Appeal of the Extreme Right by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Seek Knowledge by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Corporate Human Rights Violations by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Transformational Grammar Of Modern Literary Arabic by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Handbook of Moral Behavior and Development by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Routledge International Handbook of Sport Psychology by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Indian Philosophy and the Consequences of Knowledge by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Museums, Heritage and Indigenous Voice by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Enlarging Translation, Empowering Translators by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Rethinking Imagination by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Male Alienation at the Crossroads of Identity, Culture and Cyberspace by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Innovations and Advancements in Sex Offender Research by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy