Customer Relationship Management

A Global Perspective

Business & Finance, Management & Leadership, Management
Cover of the book Customer Relationship Management by Gerhard Raab, Riad A. Ajami, G. Jason Goddard, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gerhard Raab, Riad A. Ajami, G. Jason Goddard ISBN: 9781317155430
Publisher: Taylor and Francis Publication: May 13, 2016
Imprint: Routledge Language: English
Author: Gerhard Raab, Riad A. Ajami, G. Jason Goddard
ISBN: 9781317155430
Publisher: Taylor and Francis
Publication: May 13, 2016
Imprint: Routledge
Language: English

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

More books from Taylor and Francis

Cover of the book The New Tenement by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Ecosystem Goods and Services from Plantation Forests by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Scrooge Meets Dick and Jane by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Racial Criminalization of Migrants in the 21st Century by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book The Politics and Economics of European Monetary Integration by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Empire-building and Empire-builders by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Between Constantinople and Rome by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Internet Applications of Type II Uses of Technology in Education by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book European Union Public Health Policy by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Assessing the Needs of Bilingual Pupils by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Critical Environmental Politics by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Comics in Translation by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Effective Curriculum for Teaching L2 Writing by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Planning in Crisis? by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Cover of the book Teaching Physical Education Creatively by Gerhard Raab, Riad A. Ajami, G. Jason Goddard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy