Customer Sense

How the 5 Senses Influence Buying Behavior

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Customer Sense by Aradhna Krishna, Palgrave Macmillan US
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Author: Aradhna Krishna ISBN: 9781137346056
Publisher: Palgrave Macmillan US Publication: May 6, 2013
Imprint: Palgrave Macmillan Language: English
Author: Aradhna Krishna
ISBN: 9781137346056
Publisher: Palgrave Macmillan US
Publication: May 6, 2013
Imprint: Palgrave Macmillan
Language: English

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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