Cutting Edge Advertising

How to Create the World's Best Print for Brands in the 21st Century

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Cutting Edge Advertising by Jim Aitchison, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jim Aitchison ISBN: 9780133412338
Publisher: Pearson Education Publication: December 11, 2012
Imprint: FT Press Language: English
Author: Jim Aitchison
ISBN: 9780133412338
Publisher: Pearson Education
Publication: December 11, 2012
Imprint: FT Press
Language: English

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

More books from Pearson Education

Cover of the book The Beermat Entrepreneur by Jim Aitchison
Cover of the book Adobe Experience Manager Quick-Reference Guide by Jim Aitchison
Cover of the book Adaptive Code via C# by Jim Aitchison
Cover of the book HTML, CSS & JavaScript Web Publishing in One Hour a Day, Sams Teach Yourself by Jim Aitchison
Cover of the book C++ Primer by Jim Aitchison
Cover of the book Global Business Analytics Models by Jim Aitchison
Cover of the book C++ Primer Plus by Jim Aitchison
Cover of the book Scala for the Impatient by Jim Aitchison
Cover of the book Understanding Session Border Controllers by Jim Aitchison
Cover of the book Photoshop Down & Dirty Tricks for Designers by Jim Aitchison
Cover of the book My Online Privacy for Seniors by Jim Aitchison
Cover of the book I, Avatar: The Culture and Consequences of Having a Second Life by Jim Aitchison
Cover of the book Understanding DB2 9 Security by Jim Aitchison
Cover of the book Visual Basic 2012 Unleashed by Jim Aitchison
Cover of the book Communication Gaps and How to Close Them by Jim Aitchison
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy