Darwin's Brands

Adapting for Success

Business & Finance, Marketing & Sales
Cover of the book Darwin's Brands by Anand Halve, SAGE Publications
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Author: Anand Halve ISBN: 9788132119098
Publisher: SAGE Publications Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Anand Halve
ISBN: 9788132119098
Publisher: SAGE Publications
Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd
Language: English

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

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The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

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