Darwinian Fitness in the Global Marketplace

Analysing the Competition

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Darwinian Fitness in the Global Marketplace by P. Rajagopal, Palgrave Macmillan UK
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Author: P. Rajagopal ISBN: 9781137268334
Publisher: Palgrave Macmillan UK Publication: November 16, 2012
Imprint: Palgrave Macmillan Language: English
Author: P. Rajagopal
ISBN: 9781137268334
Publisher: Palgrave Macmillan UK
Publication: November 16, 2012
Imprint: Palgrave Macmillan
Language: English

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

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