Data Insights

New Ways to Visualize and Make Sense of Data

Nonfiction, Computers, Database Management, General Computing
Cover of the book Data Insights by Hunter Whitney, Elsevier Science
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Author: Hunter Whitney ISBN: 9780123877949
Publisher: Elsevier Science Publication: November 27, 2012
Imprint: Morgan Kaufmann Language: English
Author: Hunter Whitney
ISBN: 9780123877949
Publisher: Elsevier Science
Publication: November 27, 2012
Imprint: Morgan Kaufmann
Language: English

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.
Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.
This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers.

  • Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data
  • Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations
  • Makes the case that data visualization is not just about technology; it also involves a deeply human process
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.
Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.
This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers.

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