Data Mining and Market Intelligence for Optimal Marketing Returns

Business & Finance, Marketing & Sales
Cover of the book Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu, Domingo Tavella, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Chiu, Domingo Tavella ISBN: 9781136412141
Publisher: Taylor and Francis Publication: June 20, 2008
Imprint: Routledge Language: English
Author: Susan Chiu, Domingo Tavella
ISBN: 9781136412141
Publisher: Taylor and Francis
Publication: June 20, 2008
Imprint: Routledge
Language: English

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

More books from Taylor and Francis

Cover of the book Financial Information Analysis by Susan Chiu, Domingo Tavella
Cover of the book Borges and Joyce by Susan Chiu, Domingo Tavella
Cover of the book Copayments and the Demand for Prescription Drugs by Susan Chiu, Domingo Tavella
Cover of the book Democracy and the Organization of Political Parties by Susan Chiu, Domingo Tavella
Cover of the book Handbook of Remotivation Therapy by Susan Chiu, Domingo Tavella
Cover of the book Key Problems of Sociological Theory by Susan Chiu, Domingo Tavella
Cover of the book Creating Heritage for Tourism by Susan Chiu, Domingo Tavella
Cover of the book Urban Waterfront Promenades by Susan Chiu, Domingo Tavella
Cover of the book Family-Peer Relationships by Susan Chiu, Domingo Tavella
Cover of the book Great Psychologists as Parents by Susan Chiu, Domingo Tavella
Cover of the book A Chronology of International Organizations by Susan Chiu, Domingo Tavella
Cover of the book The Handbook of Environmental Education by Susan Chiu, Domingo Tavella
Cover of the book New Frontiers In Women's Studies by Susan Chiu, Domingo Tavella
Cover of the book Telematics and Work by Susan Chiu, Domingo Tavella
Cover of the book Effective Writing for Health Professionals by Susan Chiu, Domingo Tavella
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy