Decision Making in Marketing and Finance

An Interdisciplinary Approach to Solving Complex Organizational Problems

Business & Finance, Finance & Investing, Banks & Banking, Investments & Securities
Cover of the book Decision Making in Marketing and Finance by P. Koku, Palgrave Macmillan US
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Author: P. Koku ISBN: 9781137444776
Publisher: Palgrave Macmillan US Publication: August 19, 2014
Imprint: Palgrave Macmillan Language: English
Author: P. Koku
ISBN: 9781137444776
Publisher: Palgrave Macmillan US
Publication: August 19, 2014
Imprint: Palgrave Macmillan
Language: English

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

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