Decision Science: A Human-Oriented Perspective

Business & Finance, Management & Leadership, Operations Research, Nonfiction, Computers, Advanced Computing, Artificial Intelligence, General Computing
Cover of the book Decision Science: A Human-Oriented Perspective by George Mengov, Springer Berlin Heidelberg
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Author: George Mengov ISBN: 9783662471227
Publisher: Springer Berlin Heidelberg Publication: May 15, 2015
Imprint: Springer Language: English
Author: George Mengov
ISBN: 9783662471227
Publisher: Springer Berlin Heidelberg
Publication: May 15, 2015
Imprint: Springer
Language: English

This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

 

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This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.

 

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