Decoding Luxe

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Decoding Luxe by Mahul Brahma, Srishti Publishers
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Author: Mahul Brahma ISBN: 9789382665984
Publisher: Srishti Publishers Publication: July 10, 2017
Imprint: Language: English
Author: Mahul Brahma
ISBN: 9789382665984
Publisher: Srishti Publishers
Publication: July 10, 2017
Imprint:
Language: English

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.

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