Delivering the Promise of Your Brand

Keeping the Promise. . .and Other Keys to Creating Brands People Love

Business & Finance, Marketing & Sales
Cover of the book Delivering the Promise of Your Brand by Brian D. Till, Donna D. Heckler, Pearson Education
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Author: Brian D. Till, Donna D. Heckler ISBN: 9780132143325
Publisher: Pearson Education Publication: October 16, 2009
Imprint: FT Press Language: English
Author: Brian D. Till, Donna D. Heckler
ISBN: 9780132143325
Publisher: Pearson Education
Publication: October 16, 2009
Imprint: FT Press
Language: English

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.

 

A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.

 

A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

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