Deluxe
How Luxury Lost Its Luster
Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Marketing & Sales
| Author: | Dana Thomas | ISBN: | 9781101218075 |
| Publisher: | Penguin Publishing Group | Publication: | August 16, 2007 |
| Imprint: | Penguin Books | Language: | English |
| Author: | Dana Thomas |
| ISBN: | 9781101218075 |
| Publisher: | Penguin Publishing Group |
| Publication: | August 16, 2007 |
| Imprint: | Penguin Books |
| Language: | English |
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
