Demand Driven Strategic Planning

Business & Finance, Marketing & Sales, Industrial, Management & Leadership, Planning & Forecasting, Decision Making & Problem Solving
Cover of the book Demand Driven Strategic Planning by Marcos Fava Neves, Taylor and Francis
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Author: Marcos Fava Neves ISBN: 9781135875190
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Marcos Fava Neves
ISBN: 9781135875190
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.

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