Demons of Domesticity

Women and the English Gas Industry, 1889–1939

Nonfiction, History
Cover of the book Demons of Domesticity by Anne Clendinning, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anne Clendinning ISBN: 9781351945226
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author: Anne Clendinning
ISBN: 9781351945226
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.

More books from Taylor and Francis

Cover of the book Boutiques and Other Retail Spaces by Anne Clendinning
Cover of the book Contentious Identities by Anne Clendinning
Cover of the book Learning and Teaching Early Math by Anne Clendinning
Cover of the book The International Criminal Court and the Crime of Aggression by Anne Clendinning
Cover of the book Caste, Occupation and Politics on the Ganges by Anne Clendinning
Cover of the book Deciding Communication Law by Anne Clendinning
Cover of the book Remembering the Harlem Renaissance by Anne Clendinning
Cover of the book The Sustainable University by Anne Clendinning
Cover of the book Dealing with Emotional Problems Using Rational-Emotive Cognitive Behaviour Therapy by Anne Clendinning
Cover of the book Performing the Body/Performing the Text by Anne Clendinning
Cover of the book Problems of Evil and the Power of God by Anne Clendinning
Cover of the book Social Change, Social Policy and Social Work in the New Europe by Anne Clendinning
Cover of the book Rabbis of our Time by Anne Clendinning
Cover of the book Public Journalism 2.0 by Anne Clendinning
Cover of the book Institutional Legacies of Communism by Anne Clendinning
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy