Design Management
Managing Design Strategy, Process and Implementation
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, General Design
| Author: | Kathryn Best | ISBN: | 9781474260374 |
| Publisher: | Bloomsbury Publishing | Publication: | July 23, 2015 |
| Imprint: | Fairchild Books | Language: | English |
| Author: | Kathryn Best |
| ISBN: | 9781474260374 |
| Publisher: | Bloomsbury Publishing |
| Publication: | July 23, 2015 |
| Imprint: | Fairchild Books |
| Language: | English |
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
