Design Management

Exploring Fieldwork and Applications

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Design Management by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136790799
Publisher: Taylor and Francis Publication: August 6, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136790799
Publisher: Taylor and Francis
Publication: August 6, 2013
Imprint: Routledge
Language: English

Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context.

Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.

This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.

More books from Taylor and Francis

Cover of the book Final Journeys by
Cover of the book The Routledge International Handbook of Early Childhood Play by
Cover of the book Cinema, Memory, Modernity by
Cover of the book Forensic Archaeology by
Cover of the book Encyclopedia of Gay Histories and Cultures by
Cover of the book Through a Trauma Lens by
Cover of the book Images of the Byzantine World by
Cover of the book The Financial War on Terrorism by
Cover of the book Categorical and Nonparametric Data Analysis by
Cover of the book Schooling Indifference by
Cover of the book Modernity, Metatheory, and the Temporal-Spatial Divide by
Cover of the book Uncommon Understanding (Classic Edition) by
Cover of the book Large Carnivore Conservation and Management by
Cover of the book Imagining India as a Global Power by
Cover of the book Penelope Halls Soc Ser Ils 186 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy