Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Business & Finance, Marketing & Sales
Cover of the book Design to Grow by David Butler, Linda Tischler, Simon & Schuster
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Butler, Linda Tischler ISBN: 9781451676273
Publisher: Simon & Schuster Publication: February 10, 2015
Imprint: Simon & Schuster Language: English
Author: David Butler, Linda Tischler
ISBN: 9781451676273
Publisher: Simon & Schuster
Publication: February 10, 2015
Imprint: Simon & Schuster
Language: English

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.

Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.

Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

More books from Simon & Schuster

Cover of the book Darwin's Dangerous Idea by David Butler, Linda Tischler
Cover of the book Nobody's Perfect by David Butler, Linda Tischler
Cover of the book Dialogues of Plato by David Butler, Linda Tischler
Cover of the book More Thoughts of Chairman Moore by David Butler, Linda Tischler
Cover of the book Nighttime Is My Time by David Butler, Linda Tischler
Cover of the book The Night of the Gun by David Butler, Linda Tischler
Cover of the book Quicksand by David Butler, Linda Tischler
Cover of the book The Serpent in the Garden by David Butler, Linda Tischler
Cover of the book Irreversible by David Butler, Linda Tischler
Cover of the book Lockdown by David Butler, Linda Tischler
Cover of the book The Dragon Round by David Butler, Linda Tischler
Cover of the book Frankie Pickle and the Mathematical Menace by David Butler, Linda Tischler
Cover of the book Weep No More My Lady by David Butler, Linda Tischler
Cover of the book Princess Evie: The Rainbow Foal by David Butler, Linda Tischler
Cover of the book The Age of Reason Begins by David Butler, Linda Tischler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy