Designing and Conducting Survey Research

A Comprehensive Guide

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Social Science
Cover of the book Designing and Conducting Survey Research by Louis M. Rea, Richard A. Parker, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Louis M. Rea, Richard A. Parker ISBN: 9781118767023
Publisher: Wiley Publication: July 30, 2014
Imprint: Jossey-Bass Language: English
Author: Louis M. Rea, Richard A. Parker
ISBN: 9781118767023
Publisher: Wiley
Publication: July 30, 2014
Imprint: Jossey-Bass
Language: English

The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

  • Nonresponse error/bias
  • Ethical concerns and special populations
  • Cell phone samples in telephone surveys
  • Subsample screening and complex skip patterns

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

More books from Wiley

Cover of the book Will the Middle East Implode? by Louis M. Rea, Richard A. Parker
Cover of the book Project Management ToolBox by Louis M. Rea, Richard A. Parker
Cover of the book Digital SLR Cameras and Photography For Dummies by Louis M. Rea, Richard A. Parker
Cover of the book Mastering Elliott Wave Principle by Louis M. Rea, Richard A. Parker
Cover of the book Mapping the Renaissance World by Louis M. Rea, Richard A. Parker
Cover of the book Dynamische Chemie by Louis M. Rea, Richard A. Parker
Cover of the book Materials and Structures under Shock and Impact by Louis M. Rea, Richard A. Parker
Cover of the book Bioanalytics by Louis M. Rea, Richard A. Parker
Cover of the book Gene Discovery for Disease Models by Louis M. Rea, Richard A. Parker
Cover of the book Ten Types of Innovation by Louis M. Rea, Richard A. Parker
Cover of the book Think Fast! by Louis M. Rea, Richard A. Parker
Cover of the book Quicken 2011 For Dummies by Louis M. Rea, Richard A. Parker
Cover of the book Psychological Recovery by Louis M. Rea, Richard A. Parker
Cover of the book Advanced Maya Texturing and Lighting by Louis M. Rea, Richard A. Parker
Cover of the book Non-local Structural Mechanics by Louis M. Rea, Richard A. Parker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy