Designing Effective Web Surveys

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Reference & Language, Reference, Business & Finance
Cover of the book Designing Effective Web Surveys by Mick P. Couper, PhD, Cambridge University Press
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Author: Mick P. Couper, PhD ISBN: 9780511736667
Publisher: Cambridge University Press Publication: September 1, 2008
Imprint: Cambridge University Press Language: English
Author: Mick P. Couper, PhD
ISBN: 9780511736667
Publisher: Cambridge University Press
Publication: September 1, 2008
Imprint: Cambridge University Press
Language: English

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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