Designing for Screen

Production and Art Direction Explained

Nonfiction, Entertainment, Film, Direction & Production, Performing Arts
Cover of the book Designing for Screen by Georgina Shorter, Crowood
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Author: Georgina Shorter ISBN: 9781847974464
Publisher: Crowood Publication: August 1, 2012
Imprint: Crowood Language: English
Author: Georgina Shorter
ISBN: 9781847974464
Publisher: Crowood
Publication: August 1, 2012
Imprint: Crowood
Language: English

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

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