Differentiate or Die

Survival in Our Era of Killer Competition

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Differentiate or Die by Jack Trout, Steve Rivkin, Wiley
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Author: Jack Trout, Steve Rivkin ISBN: 9781118045367
Publisher: Wiley Publication: December 28, 2010
Imprint: Wiley Language: English
Author: Jack Trout, Steve Rivkin
ISBN: 9781118045367
Publisher: Wiley
Publication: December 28, 2010
Imprint: Wiley
Language: English

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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