Digital Analytics Primer

Business & Finance, Economics, Statistics, Nonfiction, Computers, Database Management, Internet
Cover of the book Digital Analytics Primer by Judah Phillips, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Judah Phillips ISBN: 9780133552102
Publisher: Pearson Education Publication: October 11, 2013
Imprint: Pearson FT Press Language: English
Author: Judah Phillips
ISBN: 9780133552102
Publisher: Pearson Education
Publication: October 11, 2013
Imprint: Pearson FT Press
Language: English
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

More books from Pearson Education

Cover of the book Have Investment Rules That Work for You by Judah Phillips
Cover of the book The Retirement Challenge by Judah Phillips
Cover of the book 100 Principles of Game Design by Judah Phillips
Cover of the book Zoom! by Judah Phillips
Cover of the book Recruiting with Social Media by Judah Phillips
Cover of the book Survival Guide for Lotus Notes and Domino Administrators by Judah Phillips
Cover of the book Sams Teach Yourself XSLT in 21 Days by Judah Phillips
Cover of the book CCNA Routing and Switching Portable Command Guide (ICND1 100-105, ICND2 200-105, and CCNA 200-125) by Judah Phillips
Cover of the book Managing Mailboxes, Groups, & Other Objects by Judah Phillips
Cover of the book The Proper Role of Graphics in a Presentation by Judah Phillips
Cover of the book Fearless Flash by Judah Phillips
Cover of the book Leadership by Judah Phillips
Cover of the book Inside Track to Writing Dissertations and Theses by Judah Phillips
Cover of the book The Little Book of Big Coaching Models by Judah Phillips
Cover of the book My Samsung Galaxy Tab A by Judah Phillips
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy