Digital Assassination

Protecting Your Reputation, Brand, or Business Against Online Attacks

Nonfiction, Computers, Internet, Security, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Digital Assassination by Richard Torrenzano, Mark Davis, St. Martin's Press
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Author: Richard Torrenzano, Mark Davis ISBN: 9781429989381
Publisher: St. Martin's Press Publication: October 25, 2011
Imprint: St. Martin's Press Language: English
Author: Richard Torrenzano, Mark Davis
ISBN: 9781429989381
Publisher: St. Martin's Press
Publication: October 25, 2011
Imprint: St. Martin's Press
Language: English

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

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